Helpful articles about web design, development, and marketing.
Few internet tools and techniques hold longevity quite like SEO. While specific methods have evolved over the years in keeping with algorithm changes, the tactic itself remains a top option for producing website traffic, and, more importantly, conversions. Over time, the scope of SEO has expanded to include a wide variety of techniques intended to […]
You’ve worked hard to produce an attractive website that provides real value for your customers. Congrats! That’s the first step in to build sales and convert visitors to customers. However, if it fails to attract visitors, then your beautifully designed, content-rich site will provide little value. With a few simple strategies, it’s possible to attract […]
In the midst of the COVID-19 pandemic, thousands of companies are turning to virtual work as a solution. That means many workers are facing a new challenge: working from home, full-time. Many people love the idea of working from home—no long commute, an extra hour of sleep, and more time to exercise or spend time […]
As the coronavirus (COVID-19) situation continues to change quickly, Alt Creative believes it’s important to be share how we are responding to the outbreak. Our values have always been to approach every situation with honesty, transparency, and empathy. We understand that the priorities of our clients are shifting throughout this time. Our top priority is […]
From SEO to responsive design, today’s websites call for a wide variety of considerations. With so much to think about, it’s possible that you’ve neglected one of the most important elements of all: website accessibility. At first glance, your website may seem easy to navigate. Unfortunately, a significant subset of visitors likely think otherwise. Unless […]
Change is critical in today’s fast-paced market. Consumers crave innovation and tire quickly of products or concepts that seem stagnant. As their desires change, so do the prerogatives of the businesses seeking to attract their attention. Hence, the value of the occasional refresh, which can revive a stale brand while engaging new and long-term customers […]
Web design has evolved dramatically in the past several years. Trends that recently dominated the digital sphere now seem hopelessly out of date. The pace of change isn’t about to ease up in the near future — and brands that fail to shift their strategy accordingly risk falling behind. To stay ahead of the curve, […]
In the last decade, marketing has incorporated a variety of different strategies and systems, thanks in large part due to internet growth. While traditional marketing focused on print advertising, newspaper ads, and billboards, it has evolved to include digital marketing and has grown into a new and ever-changing discipline. Today brings a new generation of […]
Podcasts, digital downloadable audio files, are more popular today than ever. Nearly 62 million Americans listen to podcasts weekly and over half of podcast listeners are likely to buy a podcast advertised product. Podcasts have become a valuable marketing tool, so it makes sense to add them to your digital marketing toolbox. Here’s how they […]
Storytelling is not a new discipline. For tens of thousands of years, humans have used storytelling to communicate and to connect. Research shows that the human brain is wired to engage with stories and is 22 times more likely to remember stories than facts. In today’s technology-driven world, we interact and are connected like never […]
Any good content marketing strategy includes the creation of quality original content. However, you don’t need to generate 100% of the content you share with your audience. Content curation, the gathering of information relevant to a particular topic, is a great way to supplement your original work. When you curate appropriate content, you share […]
Social media remains as popular as ever for personal use. In addition, it has also become key for businesses to increase exposure, boost site traffic, and surge customer engagement. In fact, it is a rare marketing strategy that does not use social media platforms to promote company and brand growth. Weave social media effectively into […]
