Alt Creative Blog

Helpful articles about web design, development, and marketing.

Website accessibility

6 Ways to Increase Website Accessibility

From SEO to responsive design, today’s websites call for a wide variety of considerations. With so much to think about, it’s possible that you’ve neglected one of the most important elements of all: website accessibility. At first glance, your website may seem easy to navigate. Unfortunately, a significant subset of visitors likely think otherwise. Unless […]

Top B2B Marketing Strategies You Need to Try

In the last decade, marketing has incorporated a variety of different strategies and systems, thanks in large part due to internet growth. While traditional marketing focused on print advertising, newspaper ads, and billboards, it has evolved to include digital marketing and has grown into a new and ever-changing discipline. Today brings a new generation of […]

What You Can Gain From Podcasting

Podcasts, digital downloadable audio files, are more popular today than ever. Nearly 62 million Americans listen to podcasts weekly and over half of podcast listeners are likely to buy a podcast advertised product. Podcasts have become a valuable marketing tool, so it makes sense to add them to your digital marketing toolbox. Here’s how they […]

How to Use Curated Content the Right Way

  Any good content marketing strategy includes the creation of quality original content. However, you don’t need to generate 100% of the content you share with your audience. Content curation, the gathering of information relevant to a particular topic, is a great way to supplement your original work. When you curate appropriate content, you share […]

How to Increase Social Media Engagement

Social media remains as popular as ever for personal use. In addition, it has also become key for businesses to increase exposure, boost site traffic, and surge customer engagement. In fact, it is a rare marketing strategy that does not use social media platforms to promote company and brand growth. Weave social media effectively into […]

How to Create Great Marketing Content for Your Website

You may have heard the phrase “content is king,” but what does it really mean? When it comes to your website, for content to be king it needs to generate leads, increase SEO, and boost traffic. Your goal with content creation should include creating things like landing pages, blog posts, email newsletters, and other valuable […]

Social Media Trends to Watch Today

Some used to call social media a fad, but it has become a popular marketing strategy that cannot be ignored. There is always something new to report, but what’s hype and what has staying power? Here are some key trends to watch that will keep you in the know. Social Listening Social listening is searching […]

Content Marketing Trends You Need to Know

What is content marketing? Content marketing, a comparatively new discipline, is the creation and sharing of online material such as videos, blogs, social media posts, and newsletters. Typically, content marketing does not promote a brand outright. Instead, it generates interest in a brand’s products or services. As recently as a few years ago, many marketers […]

Guaranteed Ways You Can Improve Customer Engagement

Twenty-four hours a day, seven days a week, people are connected to brands. Whether it’s a Facebook page or an email newsletter, users are continually evaluating businesses. Customer engagement is how we measure the relationship between an individual and a brand. This metric is important for any company and should inspire marketing strategies, regardless of […]