Alt Creative Blog

Helpful articles about web design, development, and marketing.

What can Google Analytics tell you?

Google Analytics is an analytics service offering analytical tools and statistics about a website. All Google account holders can use Google Analytics free of charge to gather visitor insights and track the performance of their websites. Google Analytics provides an insight into user traffic and engagement, allowing website owners to shape their website marketing and SEO […]

AB Testing

A/B Testing: Getting Started with the Basics

Your small business website is up and running, and now, you’re wondering if there’s any modification you can make to improve it. Is that featured image or any other element in the website — that you initially loved, but later decided to change — still at the back of your mind? Do you think it […]

Website Translation

Website Translation: Do I Need to Translate My Website?

It’s no secret that over the decades, the internet has made the marketplace more global. It’s not just big businesses that are competing for global consumers online. Many small businesses are now looking to grow by reaching out to overseas consumers or local consumers within a community that speak a different language. The National Small […]

QR Codes: Basics & Best Practices

Most people have seen the speckled black and white box of a QR Code. Most likely, you know that they’ve been around for a while, but have had uneven uptake among industries and around the world. 2020 changed this, making QR codes a popular feature for both marketing and customer communication efforts. The reason for […]

4 Ways to Create Ongoing Marketing Content

4 Ways to Create Ongoing Marketing Content

When building a small business, we often run into the struggle of how to make time for both running and marketing it. Should we be cold calling? What about running ads? It becomes so overwhelming, we’ll often resort to the few methods that feel the most familiar. What if we could connect more with customers, […]

Favorite Website Tools 2021

Our Favorite Web Design Tools in 2021

As the web matures, so does web design and development. As more technology is created and usage increases, our jobs are web designers and developers get simultaneously easier and harder. While increased audiences and shifting technology can present new hurdles, over the years many tools have surfaced that make life a little simpler for us. […]

Hiring a Website Professional

What to Look for When Hiring a Website Professional

Websites are easy to create but difficult to master. That’s why successful small business websites are often the product of several website professionals working in conjunction with a client. By hiring and using website professionals effectively, you can create a stand-out site that drives organic traffic straight to your door. The key is knowing how […]

Website Launch Checklist

Website Launch Checklist

In today’s world, anyone can launch a website — but not everyone can launch a small business website that will perform well. Numerous elements go into web design. When you launch your website, you want it to not only be easy for your customers to find what they’re looking for, but you also want it […]

Clarifying Your Purpose and Creating Website Goals

Many brands walk into website design knowing what others in their niche are doing and trying to emulate that. Unfortunately, if you copy what’s already out there for websites, the best you can hope to do is be equal to existing websites. If you want your brand to stand out and do new things, you […]

6 Website Myths for 2021

Web design has gone through a lot of changes over the years as users have moved more and more of their transactions and information-seeking online. However, much of the design advice from years past remains available and easy to find, which means new website owners often find outdated recommendations for how to build their site. […]

Alt Creative Named Best Web Design Firm in Austin by Digital.com

Alt Creative Named Best Web Design Firm in Austin by Digital.com The company was ranked among the most trusted agencies to design and build professional websites   AUSTIN, TEXAS – Digital.com, a leading independent review website for small business online tools, products, and services, has named Alt Creative to its list of the best web design […]

5 Things to Consider When Creating Your Marketing Plan for 2021

If you’ve already set aside time to create a marketing plan for the upcoming year, you’re ahead of most small- and medium-sized business owners. But has the coronavirus made you feel behind? In order to position yourself ahead of the competition in 2021, you’ll need to be agile. Your business was likely challenged as a […]