Alt Creative Blog

Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand.

Whether you consider yourself a digital marketing expert or a relative newcomer, the landscape is changing constantly and it’s important to keep up with the trends. The current focus is

Go Beyond Content Creation -- Beef Up Existing Pages to Improve Search Rankings As content marketers, we spend a great deal of time and money on content creation. You think

The power of social media is undeniable, especially when you consider how many millions of people use different social media platforms. Facebook and YouTube are among some of the most

The Marketing Funnel is Not a Funnel Anymore. Here’s What to Do About It. If your marketing plan isn’t keeping pace with technology, the tools that were supposed to make

These days, businesses fall into four categories when it comes to social media marketing: No social media presence whatsoever, Random social media posting on underdeveloped channels, Trying to engage on

The customer’s journey isn’t what it used to be. Folks aren’t just going online to find the products and services they want. The web is also where they go to

Faster results, easy to use, better when multitasking: these are just a few reasons people are so fond of voice search programs such as Apple’s Siri or Amazon’s Alexa. Regarding

Visual content drives the user experience online. People often engage with visual content more than they do with text-based information, as evidenced by the fact that nearly 3 billion images

At the turn of the millennium, no one expected the Internet to reshape the marketing industry. At the time, pop-up and banner ads dominated the digital marketing landscape. Then platforms