Helpful articles about web design, development, and marketing.
Some used to call social media a fad, but it has become a popular marketing strategy that cannot be ignored. There is always something new to report, but what’s hype and what has staying power? Here are some key trends to watch that will keep you in the know. Social Listening Social listening is searching […]
What is content marketing? Content marketing, a comparatively new discipline, is the creation and sharing of online material such as videos, blogs, social media posts, and newsletters. Typically, content marketing does not promote a brand outright. Instead, it generates interest in a brand’s products or services. As recently as a few years ago, many marketers […]
Twenty-four hours a day, seven days a week, people are connected to brands. Whether it’s a Facebook page or an email newsletter, users are continually evaluating businesses. Customer engagement is how we measure the relationship between an individual and a brand. This metric is important for any company and should inspire marketing strategies, regardless of […]
Design and technology change so fast, it may seem almost impossible to keep up with the trends. Web design evolution moves quickly combining technology with users’ tastes, interests, and needs. In 2019, web design will be about color, organic shapes, animated/interactive backgrounds, minimalist designs, mobile users and emotional interaction. Color We have long studied color […]
Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand. So, what do different numbers mean and how do you use them? ONE – The First While the number one is associated with the beginning […]
Whether you consider yourself a digital marketing expert or a relative newcomer, the landscape is changing constantly and it’s important to keep up with the trends. The current focus is on a new level in the digital marketing sphere: on customer experience, functionality, micro-moments, and highly targeted advertising. Digital marketers should be following some of […]
Go Beyond Content Creation — Beef Up Existing Pages to Improve Search Rankings As content marketers, we spend a great deal of time and money on content creation. You think to get more traffic, I need to create more content. New content, that is. Well, not so fast. You can repurpose or beef up old […]
The power of social media is undeniable, especially when you consider how many millions of people use different social media platforms. Facebook and YouTube are among some of the most popular platforms, with 73% of the population defaulting to YouTube and 68% choosing to use Facebook. As a business owner, those millions of social media […]
The Marketing Funnel is Not a Funnel Anymore. Here’s What to Do About It. If your marketing plan isn’t keeping pace with technology, the tools that were supposed to make reaching your customers easier can also make it harder. Overwhelmed? You’re not alone. But there is a solution, and it’s pretty simple. First, you have […]
These days, businesses fall into four categories when it comes to social media marketing: No social media presence whatsoever, Random social media posting on underdeveloped channels, Trying to engage on social media but not gaining traction, or Executing a well-developed social media strategy. If your enterprise falls into one of the first three categories, you […]
The customer’s journey isn’t what it used to be. Folks aren’t just going online to find the products and services they want. The web is also where they go to conduct their own independent research, share their experiences products, exchange information with other prospective buyers, and shape the conversation about your brand and others like […]
Faster results, easy to use, better when multitasking: these are just a few reasons people are so fond of voice search programs such as Apple’s Siri or Amazon’s Alexa. Regarding annual growth, voice search is rapidly outpacing standard searches. For marketers that means learning the nuances of voice search optimization to improve SEO rankings within […]
