Alt Creative Blog

At the turn of the millennium, no one expected the Internet to reshape the marketing industry. At the time, pop-up and banner ads dominated the digital marketing landscape. Then platforms

Companies like Amazon and Apple are known for their outstanding customer service because they invest in it to improve customer retention, increase customer satisfaction, and create more up-selling and cross-selling

With news of the Cambridge Analytica data breach and Mark Zuckerberg testifying in front of Congress, Facebook’s future is a little murky. Many organizations that once relied on the popular

Reports now indicate that Cambridge Analytica, a British political consulting firm hired by President Trump and other Republican candidates, had access to data from upwards of 87 million Facebook users,

While you might smirk to yourself when you hear the adage, “small businesses fuel the economy,” but it’s actually true. A total of 99.7 percent of businesses in the United

In our previous article about the marketing funnel, we discussed how your target audience evaluates your business during the middle of the funnel. At the bottom of the marketing funnel,

Without even realizing it, you associate your favorite brands with specific colors. Who could think about Target without seeing red? The golden yellow arches of McDonald’s are iconic worldwide. So

Congratulations on moving your content consumers from the awareness stage to the middle of the marketing funnel, known as the evaluation stage. Now what?

The time of global marketing campaigns is over. Today, audiences won’t buy into generic marketing pushes that they deem irrelevant. Major conglomerates like McDonald’s and Pizza Hut are shifting away

Check out this infographic and find some marketing inspiration for your business by learning more about Apple's successful marketing strategies.