An email marketing campaign cannot be successful if you aren’t regularly generating new subscribers. Research from Hubspot shows that your email marketing list degrades by 22.5 percent every year. That makes it imperative to know how to build a killer email marketing list. With these strategies, you can develop an email marketing list that will […]
Alt Creative Blog
Helpful articles about web design, development, and marketing.
Trends in web design reflect the ever changing needs of users. With each passing year, people demand different user experiences from websites and apps which means it’s important for designers to stay on top of the latest web design trends. Discover which web design trends are having the biggest impact on users and winning new […]
Whether your company experiences an annual slow season or you’re simply going through a slump, off-season marketing techniques allow you to combat this issue. While there may not always be a way to avoid the slump entirely, strategically marketing during the off-season can improve sales and reinvigorate your client base. We’ve compiled a list of […]
A report from Shopify projects that global retail e-commerce sales will grow to $3.4 trillion by 2019. In 2015, this figure was a measly $1.548 trillion. This data means one very important thing for businesses: the opportunities for increased sales are waiting for you to seize them.
From the largest conglomerates to the smallest start-ups, socially responsible business is a practice no leader can ignore. What might seem like a trend, is in fact, a full-scale movement that companies across verticals are embracing. The reason behind this shift? Data shows that 49 percent of consumers are willing to pay more for a […]
Strong website content is a key component to a successful digital presence for any organization. While drafting website content might seem like a fairly straightforward task, following a methodical process ensures the end result is an organized site structure populated with engaging and actionable messaging. Follow these eleven steps to develop original, credible, and persuasive […]
“Content precedes design,” explained web design expert and entrepreneur Jeffrey Zeldman. “Design in the absence of content is not design, it’s decoration.” While it’s all well and good to have a beautiful website for your small business, you aren’t going to convert leads to customers without stellar website content.
Visual identity acts as the first impression a business makes on its audience. People’s instinctive reaction to this affects their purchase decision making. Before a shopper visits your brick-and-mortar location or researches your brand, they’ve already made choices about your brand based on your visual identity. “Creating brands isn’t about ‘branding,’” explained graphic designer and […]
While writing compelling blog posts is an imperative part of any content marketing strategy, there’s more to it than hitting the “Publish” button. Knowing how to promote your blog plays a vital role in the amount of leads these efforts generate. Unfortunately, blog posts do not share and promote themselves so it’s up to you […]
The data demonstrates the effectiveness of content marketing for small business websites. These strategies are proven to build inbound traffic, increase brand credibility, and generate leads. One of the most powerful methods for content marketing is guest blogging. While pay-per-click programs can be expensive, publishing guest blog posts on another site is a cost-effective way […]
Check out the numbers. The data demonstrates exactly why every small business should use a blog as a marketing method. Shoppers rely on the information provided from blog posts, it’s a proven strategy for increasing lead generation, and it plays an invaluable component in your overall content marketing efforts. There are a variety of elements […]
As of Dec 1 2017, Alt Creative has give approximately $24,490.73 to charitable causes (we just cracked $25,000 as of Jan 1 2017!). As proud of that as we are, we were really curious to see that that amount actually does. How does it effect our preferred charities? Check out our infographic below to […]