Alt Creative Blog

According to a report by AT&T and the Small Business and Entrepreneurship Council, American small-business owners save more than $65 billion a year thanks to mobile technologies. Part of that savings is a result of reduced overhead and increased productivity to work on-the-go. But mobility and accessibility are just a few reasons to focus on mobile technology. Keeping your marketing team connected while in the field means more opportunity to work on your campaigns and a streamlined focus on your bottom line.

This week we roundup more of our favorite typefaces. Check out some of our new favorites.

Every week we offer you a round-up of some of our favorite fonts. Check out what we have for you this week.

Chances are, you’ve heard once or twice (or a thousand times) that your business should be on Twitter — and Facebook and Pinterest and Tumblr and hey, why not YouTube too? But establishing your brand is about so much more than Tweeting. To really do it right, it’s important to master every content channel available to you.

Let’s take a look at just what these channels are, and why these types of content are chock full of potential.

Font Friday: 8/7/15

Logos are a critical piece of a company’s brand and identity. We are constantly on the look out for inspiring logos and we find that many of our favorites tend to be clever and minimalist. Here are a few of our favorite.

As a small business owner, you might think the only things you need to be successful are great products, affordable prices and friendly employees. While these are definitely important, reputation management is also a crucial factor in a small company’s success.

To say that we have a tortured relationship with our checklists would be understating the case. In fact, our daily lives are often dictated by the items featured there. We get little endorphin hits every time we check something off, and feel like a failure every time an item remains there, day after day, week after week, reminding us of all we have yet to accomplish.

Ah, summer. A time of beaches, hot dogs, breezy novels, ice cream, fireflies, road trips, and, if you live and work in Texas like we do, buckets full of sunblock. But if you own or handle the marketing for a small business, the summer fun doesn’t end there. In fact, the many joys of summer make for excellent marketing campaign fodder — even if, unlike Oscar Mayer, you don’t have a hot dog truck to borrow for your summer road trip. Let’s take a look at a few great ways you can tap into that summer spirit for a marketing campaign your customers will remember all year long.

Spending long hours at the office but looking at nothing but industrial, boring beige walls? Does your cubicle look uninviting? Wish you could bring some style to your work space and create a look that is the envy of your co-workers? Rejuvenate your office space with these simple tips for to give your space professional style. Whatever you choose to do, transform your space into something that reflects your style, passions and personality.

These days, most of us know just how important having a good website is for a business. Poor web design can turn customers away, and not having any web presence at all will make your business look prehistoric. In contrast, with a good website and website strategy alone, it is much easier to start or grow a robust business.

The ultimate infographic about… well, graphics!