Alt Creative Blog

In theory, RFPs sound like a good idea. You know you need web design and development done, so you poll your team, narrow down what you’d like done, set a budget, and set out to find a talented agency that can deliver exactly what you need. Really, it should be the best of a capitalistic system, with agencies competing to do more for you for less if they want to snag your business. In truth, many agencies -- ourselves included -- are hesitant to accept RFPs. There are many reasons why they’re not great for us, but more importantly, we actually find they’re not ideal for our clients either. In fact, RFPs most consistently produce work that isn’t quite what the client was looking for which winds up driving up costs -- and frustration levels -- for all involved parties in the long run. So, while we certainly get the appeal for RFPs, we have several key reasons for not accepting them -- and we think you’ll be more hesitant to issue them once you see our reasoning.

Beauty may only be skin deep, but when it comes to a customer evaluating your business, it goes clear to the bone. What consumer hasn't had the experience of being interested in a company's service or product, only to be turned off by a shabby image? Think about all the things that can go wrong with your image: tacky and fly-by-night, cold and impersonal, dodgy and dishonest, or just plain incompetent. Avoid these pitfalls by following these tips to spruce up your business' image.

According to Think with Google, 70 percent of users leave a website because it takes too long to load, and 40 percent of online shoppers will leave a retail or travel site if it takes more than three seconds to load. Google takes website speed seriously enough that it’s rolling out a new initiative to make mobile pages load lightning fast. The new Amplified Mobile Page initiative (AMP) introduces a solution with a new open source HTML.

Starting a small business is a venture rife with struggles and unforeseen challenges, but the right investments in employees and products could mean the difference between success and failure. Once you’re off the ground, you’ll need to consider marketing issues, customer retention, and a host of other worries in order to remain successful, but with the right foresight, your goals could be within reach.

Creating a work space that best reflects your business aims is essential to becoming more productive. The way your office looks and works can have a heavy impact on your

So you’ve finally settled on a design for your website. You’re pumped about this new look and feel, and you can’t wait for this opportunity to rebrand and take your business to the next level. There’s just one problem: your web designer needs copy from you and you’re completely out of words.

It’s easy to get caught up in chasing the next big idea. New tools, platforms, and AI innovations show up daily, promising to change the way we work. But sometimes

When we say, “LinkedIn” what do you think of? If you’re like most people, the answer is “career networking.” Afterall, that’s the place where most of us go to promote our personal brands, connect with likeminded professionals, link to recruiters, and, well, just post our resumes. But there’s actually a whole lot more to LinkedIn than just that, including ways that you can use it to promote your business. Let’s take a look at the best way to promote your business on LinkedIn.

Promoting health and wellness should be a priority for every employer; healthy employees make happy employees, and happy employees make productive workers. Incorporate these health-boosting tips into your workplace, and watch both your employees and your profits benefit.

A killer slogan brings in major profits for your brand. Catchy phrases stick in people's minds and help them remember your business. They may even start speak your brand's language, using your slogan in everyday conversation. Since financial service Capital One was named the winner of Madison Avenue's Advertising Walk of Fame in 2011 for its memorable slogan "What's in your wallet?", the brand has grown to become ranked as one of the world's top businesses. Forbes reports that the brand, taking spot number 141 in its most valuable public companies in the globe, had profits of $4.4 billion in 2015 and totals $310.2 billion in assets. Its stock makes consumers wonder if Capital One can help benefit what's in their wallets. No matter how small your company is, an enduring slogan helps indicate the type of business you conducts, conveys what values you have and entices consumers to purchase your products or services. Here's how to create a meaningful slogan for your business.