Alt Creative Blog

When you launched your startup, you invested in a branding strategy developed by a marketing professional. While these tactics served you well initially, your business branding is starting to feel stale or outdated. There’s an easy explanation for why this is: business branding is an ongoing process that requires continuing efforts of improvement and innovation. […]

FOR IMMEDIATE RELEASE: (January 19, 2017)Lindsey Tyner Alt Creative 512-535-0444 lindsey@www.alt-creative.com Austin Company Encourages Diversity in Political Representation with New Service AUSTIN, Texas – January 19, 2017 – Austin-based marketing and design firm, Alt Creative, announces a new service offering called Empowered Politics Web Design, for potential candidates running for public office. With the goal […]

AUSTIN, Texas – Jan. 10, 2016 – The Austin Chamber of Commerce announced today 12 finalists for the 2016 Austin Gives Generous Business Awards which recognize organizations that demonstrate exemplary business philanthropy. One winning company from each of four categories will be announced at the annual awards luncheon scheduled for March 3, 2017 at the Hyatt Regency in Austin.

It’s hard to tell when a business trend is a worthwhile investment of resources for an entrepreneur. Particularly in the field of digital marketing, where the landscape changes on an almost daily basis, determining where to focus your efforts to increase awareness of your small business can be especially challenging.

For several years now, businesses just like yours have implemented content marketing strategies to increase leads, showcase thought leadership, reach new audiences, and expand brand awareness. However, while companies utilize blogging, social media, email, and other tactics, they have not taken the time to develop a thorough content marketing strategy that makes the best use of all available outlets and tools.

Currently, only 19 percent of small businesses use blogs as a marketing platform. Even with all of the available blog marketing statistics, it’s unfortunate that so many entrepreneurs still don’t prioritize this invaluable content marketing technique. “As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales,” Jayson DeMers shared in a Forbes article. “I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.”

Google announced in February of 2015 that it would soon begin using mobile-friendliness as a ranking factor, giving new impetus to SEO experts’ increasingly urgent insistence on responsive web design. If you still haven’t made the shift to responsive web design, you may be falling behind your competition. Here are four reasons why it’s in your best interest to switch to responsive web design sooner than later.

Authenticity, curiosity, and persistence are the three keys to success when it comes to social media marketing. You have to create meaningful content for your audience which reflects your core values and relates to their interests. In this article you will review these three principles for social media success, learning the specific actions you must take to generate a bigger and more engaged online following.

“How can I show up in search results?” If you find yourself asking this question often, you’re not alone. According to a survey conducted by web marketing and analytics firm, Blue Corona, 66% of small business owners say that finding new customers is a top concern. And yet only 32% of SMBs invest in social […]

Marketing encompasses many different disciplines, including market research, branding, direct sales and customer service. Ultimately, the marketing process leads to the best way to promote and sell your company’s goods and services. One method that yields good results is incentive marketing. The principle of incentive marketing is simple: Purchase a product or service and get […]

Greater Austin Chamber of Commerce Announces Finalists for the 16th Annual Greater Austin Business Awards August 3, 2016, AUSTIN, TX – The Austin Chamber of Commerce plans to celebrate the stars of Austin business at the 15th Annual Greater Austin Business Awards. The winners for each category will be announced at the awards ceremony held […]

You did it! You launched an email newsletter just like all of those marketing gurus on the internet said you should. And it’s great! You love it! You think you’re rocking it!

There’s only one problem: no one seems to be reading it. In fact, your emails are being marked as spam and your subscribers are jumping ship. Or, they’re staying on board but they’re not actually converting into customers.

What are you doing wrong? Let’s take a look at just a few ways your email newsletter might be failing you.