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Alt Creative Blog

Helpful articles about web design, development, and marketing.

4 Bootstrapping Marketing Ideas That Won’t Break the Bank

4 Bootstrapping Marketing Ideas That Won’t Break the Bank

Bootstrapping has become an especially popular strategy for today’s entrepreneurs, startups, and small businesses. Don’t know what that is? In essence, it is the concept of starting a business with very little cash, spending only when you need to spend, and increasing your budgets only as it is merited. Bootstrapping ensures that the founders have […]

Emotional Branding Through Storytelling

Emotional Branding Through Storytelling

Branding is about far more than picking a catchy tagline and logo. It’s about creating a deep impression on your audience members, one that they’ll take with them as they move about their daily lives and that ensures they’ll think of you exactly when they really need what you have to offer. And that kind […]

Blogging 101: The Psychology of Colors and Graphics

Blogging 101: The Psychology of Colors and Graphics

You may create the most interesting and well thought-out blog posts in the history of all blog posts—complete with witty eye-catching headlines. But if you don’t take the time to select the right visuals, readers might skip right over your earnest words and stories. To get the most bang for your blogging buck, it’s important […]

How to Get What You Want in Your Website

How to Get What You Want in Your Website

Your website represents who you are, what you believe in, who you want to help, and what you have to contribute to this world. As such, the last thing either you or you web designer want is to feel disappointed with the results of a design. However, without a background in design yourself, it can […]

Summer Special: 20% Off Monthly Maintenance Program

Summer Special: 20% Off Monthly Maintenance Program

Have an awesome website? Let us help you keep it that way! Websites need regular maintenance to update content, graphics, code platforms and to keep the web site current. This may include showcasing the latest products and services that your business offer, communicating changes in your company, or to add/update technologies to be compatible with […]

Why Social Media Trumps SEO

Why Social Media Trumps SEO

Once upon a time (specifically, about five to ten years ago), optimizing your website for the search engines was a relatively cheap, simple and effective method for getting the word out about your small business. Just launch a few pay per click campaigns, enter a few keywords as tags and titles, spread a few good […]

So You’re an Expert...Now What?

So You’re an Expert…Now What?

Chances are, you’ve gotten your business where it is today because you’re really good at what you do. Maybe it was that Harvard law degree that did it, or years spent cutting your teeth on the frontlines of a niche industry. Whatever your background is, you know what you’re talking about and how to get […]

Alt Creative Selected as a Finalist for the 2014 GeneroCity Award

Alt Creative Selected as a Finalist for the 2014 GeneroCity Award

Austin Gives recently held the 2014 GeneroCity Awards Ceremony (pronounced “Generosity”) at the Four Seasons in downtown Austin to recognize local businesses that are rising stars in business philanthropy. The event was kicked off by Austin Mayor Lee Leffingwell and attendees were treated to an inspiring keynote speech by John Paul DeJoria, Co-Founder of John […]

Why Austin is a Great Place to Run a Small Business

Why Austin is a Great Place to Run a Small Business

If you’ve been paying attention to the news — or simply watching the Office — you’ve probably heard all about the population boom in Alt Creative’s home base of Austin, TX. With a thriving economy, a still relatively affordable housing market, a healthy dose of quirk, and some of the world’s best breakfast tacos, it’s […]