Alt Creative Blog

Creating a work space that best reflects your business aims is essential to becoming more productive. The way your office looks and works can have a heavy impact on your mood and overall workflow, so keeping proper office design techniques in mind when redecorating your office is paramount to your success. From millennials breaking into […]

So you’ve finally settled on a design for your website. You’re pumped about this new look and feel, and you can’t wait for this opportunity to rebrand and take your business to the next level. There’s just one problem: your web designer needs copy from you and you’re completely out of words.

Seventy-three percent of U.S. small business owners are optimistic about their success in 2016, according to a survey by Credibly. That’s good news in a world of economic uncertainty and business risk. If you’re looking to improve your business this year, look to successful companies and understand how they weathered near bankruptcy and bumps in […]

When we say, “LinkedIn” what do you think of? If you’re like most people, the answer is “career networking.” Afterall, that’s the place where most of us go to promote our personal brands, connect with likeminded professionals, link to recruiters, and, well, just post our resumes. But there’s actually a whole lot more to LinkedIn than just that, including ways that you can use it to promote your business. Let’s take a look at the best way to promote your business on LinkedIn.

Promoting health and wellness should be a priority for every employer; healthy employees make happy employees, and happy employees make productive workers. Incorporate these health-boosting tips into your workplace, and watch both your employees and your profits benefit.

A killer slogan brings in major profits for your brand. Catchy phrases stick in people’s minds and help them remember your business. They may even start speak your brand’s language, using your slogan in everyday conversation.

Since financial service Capital One was named the winner of Madison Avenue’s Advertising Walk of Fame in 2011 for its memorable slogan “What’s in your wallet?”, the brand has grown to become ranked as one of the world’s top businesses. Forbes reports that the brand, taking spot number 141 in its most valuable public companies in the globe, had profits of $4.4 billion in 2015 and totals $310.2 billion in assets. Its stock makes consumers wonder if Capital One can help benefit what’s in their wallets.

No matter how small your company is, an enduring slogan helps indicate the type of business you conducts, conveys what values you have and entices consumers to purchase your products or services. Here’s how to create a meaningful slogan for your business.

A good Google AdWords campaign can mean the difference between a few good sales and so many sales you can barely keep up with demand. But if you’re just starting out, AdWords can feel like something that requires a college degree. How do you really target your core audience? How do you compete with better-funded competitors? What are the true costs? How can you avoid big losses? There’s so much to know!

You will have a greater effect on your consumer if your marketing strategies focus on abstract emotional values rather than objective selling points. People establish brand value based on personal experiences and feelings, rather than brand characteristics, features and facts. Psychology Today reports that advertising research shows that emotional responses have a greater influence on intent to buy than ad content.

Build a great brand by incorporating design into your branding strategy. Rather than thinking of design as a secondary element of a great product, think about design as an essential and inseparable part of your company, brand, and product. Use the following six tips to use your design for effective branding.

Remember the good old days when you used to have to pay tens of thousands of dollars and wait for months for a developer to design your website, only to have the website become outdated in a year? Okay, maybe those days weren’t “good” so much as they were “prohibitively expensive” and “totally inefficient.”

These days, just about everything about the design process has changed. With the rise of template developers and platforms, you can choose the right design for your company and either launch it in minutes or spend just a few days or weeks working with a designer to customize that design to your needs. You can also upgrade your site easily with new releases and additional plugins. And because less time means less money, you can get all of this at a fraction of the cost.

That’s all well and good, but with so many excellent options for a website platform, which one should you choose? Let’s look at three of the most popular — WordPress, Squarespace and Wix — and see which one comes out on top.

As January 1 approaches, now is the time to get everything from the next budget to taxes in order, and companies around the world are setting goals for 2016. Add these three resolutions to your financial goals for a bright and prosperous new year.

Ah, it’s time for a new website… You likely have more options now that you did the last time you had your website designed. With so many different web building platforms available, even more templates and styles developed for them, and developers and designers like Alt Creative to help you turn those styles into whatever you’d like them to be, building a website today is the definition of being “spoiled for choice.”

And yet it also can be the definition of “decision fatigue” or “complete overwhelm.” Not only do you have the actual look and feel of your site to make decisions about, but you also have to think about which provider can offer you the most robust yet easily editable designs, and at a price that’s right for you.

Where should you start? How can you get the most bang for your buck? How are you even looking to reset your brand in the first place?

These are all common and healthy questions that business owners face when considering a redesign. In this post, we’ll answer ‘em all, but first, a little history on our favorite platform: WordPress.