Why We Need an EPS Version of Your Logo

Why We Need an EPS Version of Your Logo

Graphic image files can come in many formats. However, upon creation, a logo needs to be done in a format that allows it to be resized without losing  any quality. Logo designers generally accomplish this by creating EPS, or encapsulated post script files using software like Adobe Illustrator or Corel Draw which allow the designer to create “vector-based” files. EPS files can only be opened using software that works within the vector based contraints. However, sometimes files created in these vector programs can be saved as PDFs as well so they can be opened via Adobe Acrobat Reader.
So what’s so special about vector-based graphic files? Simply put, they’re incredibly small, scalable and editable images. In absolute terms, a vector graphics file is your logo, broken down into a series of geometric shapes, consisting of outlines that are curved and joined at coordinates/points. These coordinates and shape outlines are stored as mathematical equations, creating small and portable file sizes that are infinitely editable.

Other file types like JPG, PNG, and GIF are pixel-based file formats and therefore can not be scaled. If you attempt to enlarge a pixel-based image, it will pixelate (the actual pixels that make up the image will become visible). In practical terms, this will lead to your logo appearing ‘blurry’, dirty or fuzzy.

Therefore, in order for a web or graphic designer to manipulate your logo into the correct size and quality on a project, it is necessary for you to give them a vector-based (typically and EPS) version of your logo.

If you are unaware of how to get a vector-based version, try contacting your logo designer or your printer as they should have these on file.

Ready to get your project started?

Get your free consultation and pricing quote by filling out our quick ‘request a quote’ form. We’ll answer all of your burning questions and help find the right solution for your project.

Request a Quote

or contact us to learn more