5 Steps to Boost Your Brand in 2017
5 Steps to Boost Your Brand in 2017
When you launched your startup, you invested in a branding strategy developed by a marketing professional. While these tactics served you well initially, your business branding is starting to feel stale or outdated. There’s an easy explanation for why this is: business branding is an ongoing process that requires continuing efforts of improvement and innovation.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination,” business magnate Sir Richard Branson once said. “It is easy to be cynical about such things, much harder to be successful.”
With Sir Richard Branson’s wise words in mind, how are you boosting your business branding in 2017? What plans do you have to make your company stand out from the competition this year? Consider these five steps to boosting your brand over the next 12 months.
In the digital age, users expect immediate gratification. If someone visiting your website has a question they can’t find the answer to, they’ll want to speak with someone. Enabling a chat messenger program on your site allows potential leads to quickly and easily get in touch with you. Work with your marketing team to standardize messaging and develop techniques for capturing user information so you can learn about site visitors while answering their questions in an instant.
Whether it’s thought leaders in your industry or local individuals with deep connections to the community, business branding in 2017 relies heavily on word of mouth promotion. Today, this takes the form of influencer marketing. Maybe it’s posts on a heavily-followed Instagram account or a succinctly crafted testimonial for your website from a trusted, well-known person, but any way you make it happen, it’s in your best interest to harness the influence of others to spread the word about your company and its products and/or services.
Wireless devices such as smartphones and tablets have made it more important than ever to invest in high-quality imagery for your brand. Captivating pictures for social channels, informative graphics for blog posts and your website, and unique imagery and design is an absolute must for any brand trying to compete in 2017. Even if your competitors haven’t invested in upgraded graphics, they will soon enough. Rather than playing catch-up down the road, lead the pack with a strong graphic presence online.
Video for Thought Leadership
No one knows your industry better than you do. Share that expertise with existing and potential clients using video. These videos don’t have to be complex films with multiple scenes and costume changes. Instead, keep it simple. Short videos hyper-focused on a single, niche topic are better than long ones that cover a lot of information. Really stretch your imagination and consider how you can use video to demonstrate why your business is the best. Think of behind-the-scenes clips, informative pieces, and beyond to engage your target audience using video.
Above all else, why should your target audience care about your business? What value are you providing to them? Do your marketing efforts inform, entertain, inspire, or bore your potential customers?
There are millions of people and businesses online posting content all day, every day. If your business branding isn’t providing value to end users, you need to realign your strategy. Not only does your product/service need to offer buyers a one-of-kind, valuable experience, so does your marketing. This can be anything from coupons and discounts to exclusive options. It’s imperative that users receive value of some kind at every point in the leads funnel.
There’s no better time than right now to enlist the branding services of a boutique marketing agency staffed with experts in their fields. Alt Creative is dedicated to transforming your business into an industry leader this year. Contact us today to discussing boosting your brand in 2017.