Do You Know How to Promote Your Blog?

Do You Know How to Promote Your Blog?

While writing compelling blog posts is an imperative part of any content marketing strategy, there’s more to it than hitting the “Publish” button. Knowing how to promote your blog plays a vital role in the amount of leads these efforts generate. Unfortunately, blog posts do not share and promote themselves so it’s up to you to spread the word about your insightful, informative, and entertaining content.

Social Media

One of the most effective methods for disseminating your blog posts to an interested audience is to share them on your company’s social media channels. Not only should you share these posts when they are first published, but blog content can be posted again using different messaging across social channels. Promoting your blog on social media boosts the presence and expertise you’ve worked so hard to develop. Additionally, these posts demonstrate the thought leadership of your small business to any potential leads.

Social media also offers you the opportunity to directly reach out to influencers who have an interest in your content. If you are creating unique, interesting blog posts, these influencers might share them to their network. It is also prudent to use quotes from these influencers in your blog content. Then you mention in your social media posts when you are promoting your content to help catch their attention.

Depending on the importance of a particular blog post, it might be worth investing in some Facebook, Twitter, or LinkedIn ads to help promote it further. This allows you to engage with a new audience that would be interested in your services/products.

You also want to make it easy for readers to share your blog posts on their social profiles. For instance, companies using WordPress sites should install social media share plugins so your audience can promote your blog post for you with the click of a mouse. Encourage your staff to share blog posts on their social channels as well. While making this mandatory tends to backfire, incentivizing the task can only help you.

Email

What are you doing with your company’s database of client and lead email addresses? Hopefully, you are reaching out to these individuals on a regular basis to update them about your small business, any promotions, and of course, to share your latest blog posts. If your company sends out a monthly e-newsletter, you should absolutely include links to your new blog posts.

Another simple way to promote your company’s blog is by including a link to it in your email signature. You never know whose eye it might catch in an email chain and before you know it, someone new has discovered your business.  

There are a variety of other methods for promoting your blog content, such as:

• Include lists of related topics that link to other pieces on the blog at the end of each post.

• Employ SEO best practices to make sure your posts are showing up in search engine results.
• Develop a series that keeps readers coming back to your site.
• Promote other people’s content on your social media channels to encourage them to return the favor.
• Tease your audience about blog content with enticing video snippets.  
• Circulate your content on sites such as Triberr, Medium, or LinkedIn Pulse.
• Create guest blog posts for other sites.

You would love to know more about how to promote blog posts but first, you need the content. Entrepreneurs have many tasks to complete in any given day so it’s completely understandable that you aren’t currently publishing blog posts regularly. Work with experienced content marketing professionals who can develop a successful strategy for your brand. Contact Alt Creative to discuss content marketing for your small business today.