Branding Yourself in 1, 2, 3
Branding Yourself in 1, 2, 3
If you work on a freelance basis, you don’t have the luxury of identifying yourself with an established company’s brand. Crafting your own brand can differentiate you from the rest of the pack. It’s not just one single thing — it can be many facets put together that create a distinguishing mark that makes you easily identifiable among the competition. There are three main components that establish your brand as an individual:
Designing Your Website
Your website is where a prospective client will find out everything they need to know about you. It’s a great way for people to essentially judge a book by its cover, so make sure it’s an attractive representation of what you want to get across.
Luckily these days, you don’t need to know the ins and outs of HTML and CSS to have a nice-looking site. You can use a CMS such as WordPress, pick out a theme that complements your style, and install a few plugins to customize your site visitor’s experience. However, to really do it right, you might want to consider using a professional to help you choose a theme and modify it so that it fits your brand and your content. While setting up a theme yourself is definitely a less expensive option, if you’ve never worked with WordPress before, the DIY option may end up costing you something more valuable than money – and that is precious time.
Creating Your Logo
You want your logo to be complementary to your website, but you also want it to stand out on its own. Choose a logo design that is scaleable; it should look great at any size. You’ll need to use it in your email signature, your social media profile, and business cards.
If you’re a graphic designer, you can go ahead and skip on over to the next header — you’ll be making your own logo. However, if you’re among those less skilled with the likes of Illustrator and Photoshop, you should seriously seek out a talented graphic designer. A logo that really stands out can leave a huge positive impression on your existing and future clientele.
Engaging On Social Media
The best way to market yourself in 2016 is by utilizing social media to gain a following. It’s also a good way to legitimize yourself as a business or freelancer. Different social media platforms serve different purposes and can be utilized in various ways.
Instagram – If the work that you do is in the visual medium, Instagram is a great way to get eyes on your work. It’s a completely visual platform, and you can add as many hashtags as are relevant so people can find you when browsing hashtags.
Facebook – Facebook is essential for all businesses. With 1.44 billion monthly users, it has the largest potential audience out of any social media platform. All you need to do to get started is set up a Facebook business page, input all the important information, and link your website to it.