Blog Marketing Statistics That Will Inspire You

Blog Marketing Statistics That Will Inspire You

Blog Marketing Statistics That Will Inspire You

Currently, only 19 percent of small businesses use blogs as a marketing platform. Even with all of the available blog marketing statistics, it’s unfortunate that so many entrepreneurs still don’t prioritize this invaluable content marketing technique. “As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales,” Jayson DeMers shared in a Forbes article. “I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.”

If you still are not convinced, let these blog marketing statistics inspire you to build and curate a blog for your small business.

Consumers Trust Blogs

  • According to BlogHer, 81 percent of U.S. online consumers trust information and advice from blogs, and 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
  • Research from ContentPlus found that 60 percent of consumers feel more positive about a company after reading custom content on its site.
  • The Content Marketing Association discovered that 68 percent of consumers are likely to spend time reading content from a brand they are interested in.
  • Data from ClickZ shows that 45 percent of blog readers have reached out to a blogger to inquire about a product when considering a purchase, and 84 percent buy products based on the content they find on blogs.
  • HubSpot reports that blogs have been rated as the fifth most trusted source for accurate online information.

Blogs Generate Leads

  • Inside View found that B2B marketers who use blogs generate 67 percent more leads than those that do not.
  • Think Creative asserts that small businesses that blog get 126 percent more lead growth than small businesses that do not blog.

Blogging is Crucial to Content Marketing

  • More data from ContentPlus shows that 37 percent of marketers say blogs are the most valuable type of content marketing.
  • From an SEO standpoint, companies that blog have 97 percent more inbound links, according to HubSpot. Furthermore, on average, companies that blog receive 434 percent more indexed pages.
  • The brilliant minds at HubSpot say that 81 percent of companies consider their blogs “useful,” “important,” or “critical”.
  • HubSpot also found that among companies that blog get twice as much traffic from their email marketing campaigns than those who don’t.
  • Thanks to HubSpot, we know that marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts
  • Information from Stratabeat demonstrates that more than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79 percent of best-in-class marketers rank blogs as the most effective marketing tactic.

The numbers don’t lie. If these blog marketing statistics have FINALLY persuaded you to begin a company blog but you have absolutely no idea where to start, Alt-Creative can help. Contact us today to discuss how to launch your small business blog.

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