We begin by learning about you — your business, mission, values, audience, and style preferences. This gives us the context we need to create a visual identity that’s aligned with your goals.

• What does your business do? What makes it unique?
• Who is your ideal customer or audience?
• What tone or feeling should your brand convey?
• Are there any logos you love (or hate) and why?
• What are your competitors doing in terms of brand?

We translate what we’ve learned into a clear creative direction.

• A written creative brief outlining goals, direction, and visual tone
• A curated moodboard or style tile showing potential fonts, colors, and inspiration

This step ensures we’re aligned before jumping into design work.

We begin designing! Based on the brief, we’ll present 2–3 initial logo concepts that explore different directions.

• A primary logo
• Alternate logo variations (horizontal, stacked, etc.)
• Optional color explorations

We’ll collect your feedback to help shape the direction forward.

We fine-tune your chosen concept to get everything just right.

• Up to 2 rounds of refinement
• Font + color palette confirmation
• Optional favicon or social icon

We’ll make sure your logo is polished, professional, and print-ready.

Once approved, we’ll prepare and deliver your final logo files.

• File formats: SVG, PNG, JPG, EPS
• Color versions: Full color, black, and white
• Mini Styleguide: Includes documentation of fonts, colors, logo usage

Need more than a logo? We offer add-ons to build a cohesive brand identity.

• Expanded brand styleguide with fonts, colors, logo usage PLUS web styles, basic icons, and photography examples.
• Business card or stationery design
• Social media graphics
• Marketing collateral or website assets

Let us know what you need — we’ll customize a package to fit your brand goals.