3 Ways To Stay Above The Crowd When Social Media Marketing

3 Ways To Stay Above The Crowd When Social Media Marketing

3 Ways To Stay Above The Crowd When Social Media Marketing

Authenticity, curiosity, and persistence are the three keys to success when it comes to social media marketing. You have to create meaningful content for your audience which reflects your core values and relates to their interests. In this article you will review these three principles for social media success, learning the specific actions you must take to generate a bigger and more engaged online following.


Being authentic is more than a vague piece of advice. It is a specific and crucial task you must undergo to create meaningful content on the internet. Blatant advertising is often disdained or ignored with ad blockers. On the other hand, it is always a good idea to be as authentic as possible with your online messages.

Write down your answers to the following questions: What do you believe in that most people think is crazy? What hobbies or habits do you have that other people consider strange? Do you have an unusual taste in fashion, art, or food? What makes you different from the people you interact with on a daily basis? If you are planning social media for your whole company, think about your company culture in general.

When you review your answers, you will see patterns emerge. Everybody has some quirks that make them different from the people around them. Take advantage of your unique qualities. Your social media pages should be a reflection of who you are. Every time you look at your page, you should feel like it has your personality written all over it.


To succeed on the internet you must be curious. Ask questions and use the answers to improve your social media practices. Apply real data to your problems to identify patterns that can be leveraged for future growth.

A good way to get started is by soliciting honest feedback on your social media profiles. Gather some friends or colleagues and ask them to tell you the truth about your internet presence. Ask them to tell you what could be changed to make these pages more welcoming and representative of the brand as a whole. It is important to be gracious and thank people for their feedback.

You can also use A/B testing, where you offer different pages to different customers and see what gets a better reaction. This is a very popular and effective method to improve your marketing materials. To start, you can use Facebook’s built-in features to offer different versions of the same advertisement on the site and see which one gets the best click-through rate. Once you narrow it down to the best choice, make a few more variations and try again. You can really boost your results this way.


Social media success does not happen overnight. Creating significant growth in your online reach will require a consistent effort over a long period of time. One way to speed up this process is to make sure that your content is properly adapted to each platform. One video can become multiple clips on Facebook, photos on Instagram, previews on Snapchat, and many posts on Twitter. All of that could lead up to the actual release of the video on YouTube.

Cross-collateralizing your social media content like this will give you the edge in the long run.  According to Domo, there are 2,430,555 Instagram posts liked every minute. The need for social media marketing will only continue to increase in the future. Above we discussed different ways to go above and beyond when strategizing and completing social media marketing for your business.

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